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| Product: |
Marketing, Advertising & Selling to Generations X & Y |
| Price: |
Refer to price list below |
| Description: |
Australia’s only one-day forum for marketers seeking to engage with the emerging generations
This seminar is designed to give insights into best-practice marketing strategies and tactics that can improve your organisation’s engagement with the emerging generations.
WHEN:
Melbourne, Park Hyatt - Friday 8th August, 2008
Sydney, Swissotel - Thursday 14th August, 2008
Brisbane, Hilton - Friday 15th August, 2008
WHERE: Locations TBA
KEY OUTCOMES:- Learn why SOCIAL NETWORKING (Facebook, SMS etc.) resonates with younger consumers
- Media consumption and convergence: HOW TO CONNECT WITH A MOVING TARGET
- Discover ADVERTISING MESSAGES THAT ENGAGE Gen X and Y
- Internet and beyond! TECHNOLOGY & TEENS
- YOUTH BRANDING and the power of “cool”
- Understand LANGUAGE & COMMUNICATION STYLES of Gen X and Y
- GENERATIONAL SEGMENTATION strategies
- How Gen X and Y influence B2B SALES AND BUSINESS DEVELOPMENT
WHO WILL ATTEND?
This seminar is designed for senior business executives, department heads, and leaders of government and non-profit organisations. CEO’s, Directors, GM’s, Marketing Directors, Marketing Managers, Brand Managers, Sales Managers, Business Development Managers, Corporate Communication Managers, Advertising
Managers, Market Research Managers.
Essential for leaders in Manufacturing, FMGC, Retail, Media, Professional and Business Services, Financial Services, Hospitality, Arts & Entertainment, Education, Government and the Non-profit Sector.
DOWNLOAD SEMINAR BROCHURE (PDF)
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